Wilhelm Joseph Peter
March 16, 1832 - June 10, 1918
William Peter, Sr., founder and head of the
William Peter Brewing Company, Union Hill,
died June 10, 1918, at  9 o' clock at night, aged
86 years.
Mr. Peter had been at the brewery the day
before, as late as 6 o'clock, talking business
with his son, though he had retired from his
active business management some years ago.
Half an hour later, after reaching his home, he
was taken ill. Dr.
F.B. Stellwagon was
immediately sent for.
Mr. Peter was in intense agony. He was
suffering from a severe cold, and this added to
the infirmities of age was fast bringing him to
his end. The direct cause was oedema of the
lungs.
The cold was contracted on a Sunday when he
went out for a long ride. The same  thing
happened just a year before, and at that time
he nearly died as a result  of a cold he
contracted while automobiling.
Dr. Stellwagon worked for over two hours to
save his life, and was still with him in a vain
attempt to bring him relief when death came.
Dr.
Waechte of New York, a specialist who has
also attended Mr. Peter from time to time and
who was sent for, reached the house after he
had passed away.
His three sons and his wife were with him
when he died, the family having summoned
when it became evident that his life was in
danger.
His son
Charles Peter, who had been interned
in Germany through World War I, had not
been heard from since this country entered
that war. An effort was made to send news of
his father's death to him through a neutral
country, Switzerland.
Another son,
Emil Peter, died December 5,
1917. The funeral was held at his home on a
Thursday afternoon at 2 o'clock, and the
services were conducted by Rev.
William
Mager
, pastor of the Columbia Street
Reformed Chruch, Union Hill. Interment was
held in
Flower Hill Cemetery.
The funeral arrangements were in the care of
the
S.R. Sharpe Company. Mr. Peter's greatest
hobby was painting, and he kept up his work
with his brush until a few weeks before his
death. He tried only a few days before his
death to do some work at his easel, but his
failing strength made it impossible, and he
gave up the attempt sadly. He enjoyed going to
the counting house of the brewing company
opposite his handsome home, even though he
might not feel able to do more than look
around at the officials and their assistants at
work. He went over that day at 2 o'clock, and
seemed to enjoy the time he spent there, nearly
four hours, even more than usual.
William Peter, founder of the great beer
brewing plant of the William Peter Brewing
Company, Incorporated, of the Union Hill, fled
from
Achern in the Grand Duchy of Baden,
Germany, where he was born, March 16, 1832,
to escape the persecution he would have been
subjected to as the son of one of the leaders in
the
revolution of 1848-1849, against Prussian
domination. He had gone through his own
battles as a lad to gain his parents' consent to
become a brewer, a line of business his heart
had been set upon from boyhood, and one that
his family bitterly opposed.
Doubltess the art studio in the handsome
home held the secret of his serene character,
for in it he had always found relaxation from
care after the business day, and even up to the
very end of his life few days that did not find
him busy for several hours at his easel
painting the pictures he loved, and thinking of
the old artists friends whom he drew to him
through his talent in his younger days.
One-hundred and forty-two years ago, in
1865, saw the coming of William Peter, Sr., to
North Hudson. One-hundred-forty-nine years
ago, Mr. Peter, then eight years in this
country, started a little brewery at West New
York, his establishment having a kettle
capacity of three barrels a day. He paid the
imposing sum of $44 a year rental for the
place, house and two lots, and his lease carried
an option for the purchase of the place at the
end of two years.
He decided against buying there, in favor of
Union Hill, because property was cheaper
farther down the river. It was near the
summer shows and other amusement places
that attracted New York people and " the
shoemakers of
Guttenburg, " to his little beer
place in those early days.
That
first little brewery was somewhere near
Seventeenth street on the west side of the
Hudson Boulevard, West New York.
The ground was leased from a man in
Williamsburg, Brooklyn, where Mr. Peter had
been in the employ of the
Walther Brewing
Company
before he came to North Hudson.
Both West New York and Guttenburg, but
especially the latter place were great gathering
places on Sundays in those days for the
pleasure seeking element of New York City,
and the Peter brew of beer drew a line of solid
custom that would have probably made him
as successful there as in Union Hill, had he
elected to stay.
Several changes marked the years following
his coming to West New York, until in 1865 he
founded the brewery business on the Union
Hill property.
The place was part of the old
Cantello Farm on
the old
Bulls' Ferry Road, the farm at the time
when he had purschased part of it, being
under management of the
Duer family,
another old time name in
Union Hill and
Weehawken.
Before he established the Union Hill brewery,
Mr. Peter filled the position of brewmaster at
the
George Fausel Brewery, Union Hill, which
was then located at Palisade avenue and
Franklin street, where one of North Hudson's
many silk mills stood.  Mr. Fausel, by the why,
built the Peter mansion on the Hudson avenue.
Before he was with Fausel, Mr. Peter
purschased some property in Union Hill and
started a brewery of twelve barrels daily
capacity.
That was in 1862. In 1863 he took
Carl
Mey
enberg into partnership and at the end of
a year, sold his interest to Mr. Meyenberg.
From 1864 to 1865 he was with Mr. Fausel,
maturing his plans for his future undertaking
while there.
He started his present brewery with a daily
capacity of seventy barrels. Against this and
the three barrels of his best little West New
York brewery, the Peter plant back in the early
century had a capacity of nearly 1500 barrels
a day! He also established a beer-garden,
known as the "
Waldschloss," also in West New
York, near Guttenburg.
From 1870 to 1875 Mr. Peter had two men
associated with him in the business, first a
man named Brock, the company being
Peter &
Brock
, and later Philip Hexamer of Hoboken,
founder of the
Hexamer Riding Academy, who
married Mr. Peter's sister,  
Anna Peter. It was
was known as
Peter & Hexamer, and the
partnership was of two years' standing.
The
William Peter stock company was
organized one-hundred and seventeen years
ago on May 1, 1890. Every member of the
incorporation contract belonged to the
Peter-family.
William Braunstein, a nephew, was a
prominent figure in the company, and had
always upheld the family traditions of honor
and integrity as they have come down through
the generations from the first sturdy
progenitor of the stock,
Martin Peter, who
lived at Achern in 1670, who established the
homestead there at which William Peter, Sr.,
of Union Hill, was born. The property was held
in the family through 200 years, or until
William Peter's father,
Franz Joseph Peter,
who was mayor of Achern, fell into dispute
with the monarchial powers through the
revolution of 1848-1849, and all of his
property and goods was confiscated by the
crown.
The high standing of the family even through
those perilous times may be realized through
the fact that although the father, Franz Joseph
Peter, was held a prisoner at
Karlsruhe by the
monarchial after the revolution, and that he
escaped from there from
Strassburg, France,
from whence he made his way to the United
States in 1849, the family had influence at
court sufficient to save enough of the property
and money to enable his wife and five children
to cross the Atlantic to join the head of the
family in 1850, less than a year after the
refugee himself arrived here.
The father of William Peter, Franz Joseph
Peter, lived with him at the Peter home at
139
Blum street
, after his  wife's death at the
American home stead of the family at
New
Drop, Staten Island
. He was well known to old
timers there.
Searching for an ancestral inheritace of the
son's love for and determination to learn and
practice the brewing trade, it is found in his
paternal great-grandfather,
Johann Anton
Peter
of Achern, who was an innkeeper in
"
Ober Achern." His tavern is supposed to have
been an inheritance from his father-in-law, the
first proprietor.
In those days in Germany, an inkeeper was a
man of importance and power in public
affairs, and Johann Anton Peter filled every
requirement of the high position, and
doubtless through it instilled in the Peter
family the love for that line of business that
has developed to such a high degree of
efficiency in William Peter, his three American
sons and a grandson.
The public beer room of the Union Hill
establishment, was located in the original
frame section of the giant seven-story main
brewery building, carried back then some of
the air of the old German inn, and its history
included visits from important people in
German circles there, as well as pleasure
seeking local parties who in former years
would drive up in handsome carriages drawn
by spirited horses, or on horseback, riding in
or out of town from the famous old Hexamer
and other riding academies of Hudson county,
now it is the honk of the auto other than those
on horseback, but the same brand of Peter
courtesy now long gone can't await the parton
of the past that welcomed old time clientele.
The sailing vessel "
Gallia," on which William
Peter, Sr., his mother, four sisters and a
brother-in-law,
Max Frech, came to America,
took seven weeks for the trip, and arrived here
September 14, 1850.
When he fled from Germany, William Peter
was serving his apprenticeship in the brewing
trade under his brother-in-law,
Leopold Graf,
through who married with the boy's sister,
Fanny Peter, he had been able to start the
realization of his life dream to be a brewer.
Mr. Peter was graduated from the elementary
schools of Achern when he was fourteen. He
then went to the technical school of the
Moravian Brothers at Koenigsfeld in the Black
Forrest
region of Baden. While there his
sister's marriage gave him the chance to
negotiate with Mr. Graf for the apprenticeship
in his brewery, and in the two and a half years
he spent there, he made himself master not
only of the brewing and malting business but
also of the allied trade of cooperage.
Three days after he reached New York, he was
filling a position with
E. Richter Brewing
Company
on Forsythe street. Later he went
with the
David Jones Ale Brewery on Pitt
street, New York, and with other New York
and Brooklyn companies, always working
diligently to increase his knowledge of his
trade.
He spent two and a half years in
Cincinnati,
returning to New York in 1856, when he
secured a position as brewmaster of the
Bernheimer & Schwartz Brewing Company,
Staten Island. That brings his career up to his
entrance into North Hudson territory, for he
came to Union Hill from Staten Island to enter
the employ of
George Fausel. From Fausel's he
went to the Walther people in Williamsburg,
Brooklyn, and thence in 1859 to West New
York to start his original three-barrel daily
capacity brewery.
The imposing group of buildings that
comprised the William Peter Brewing
establishment of 1918, represented the steady
growth of the business through fifty-two
years. A cluster of old buildings no longer
used, stood still at the bottom of the eminence
on which the propery was located, as one goes
toward the brewery up Weehawken street, (
now Peter street ) from Park avenue, Union
Hill.
The group of  buildings included a fine
bottling department with a capacity of 60,000
barrels and was equiped with the most
modern machinery and appliances.
The main brew house of granite and brick,
seven stories high, was erected in 1887.
The entire plant was designed and constructed
by the founder of the company whose genius
in such lines had always enabled him to add
the latest modern features to his great plant.
Mr. Peter's
talent for painting had broadened
his mental outlook in many ways. Hundreds
of landscapes and pictures in still life adorned
his studio and the picture gallery of his home,
the former embracing scenes in the Black
Forest of his native land, and of the
Catskills
in this country, where he has been accustomed
to spend his summers. The artist
Max Eglau
was his master through his own invitation
some sketches Mr. Peter was doing in the
Catskills attracting Mr. Eglau's attention, with
the result that he urged Mr. Peter to take up
the brush in place of the pencil.
Another artist friend,
Witeveld, a Hollander, is
buried in the
Hoboken Cemetery instead of
Potter's Field through the affection in which he
was held by  William Peter, Sr., his friend and
host.
When
Jenny Lind came to this country to sing
at the
Castle Garden, Mr. Peter was unable to
pay the price of admission to hear her, but
with one of his sisters found a place on a
window ledge of the hall, and sat there
through the entire concert, near the famous
Swedish Nightingale.
Mr. Peter married three times, his thrid wife
having been Mrs.
Sophia (Vogel) Bertram. Her
daughter, by her first husband married
August Peter, a son of her present husband,
and the second vice-president of the brewing
company.
The first Mrs. William Peter Sr., was
Magdalena Jager, and the second a widow,
Mrs.
Caroline (Aeppli) Ohlenschlager.  Her
daughter
Sophie Ohlenschlager married  
William Braunstein, whose mother was a
sister of William Peter, Sr., president of the
company.
William Peter, Sr., developed his business
rapidly and aquired a considerable portion of
the property in the vincinity of Hudson avenue
and
Weehawken street, ( now Peter street ) .
From year to year his plant was extended until
the William Peter Brewing Company became
known as one of the largest concerns of its
kind in the state. The property extended from
Weehawken ( now Peter ) to
Kossuth street
and from Hudson to Park avenue. The
valuation ran into hundreds of thousands of
dollars. The fortune amassed by William
Peter, Sr., from his brewing plant amounted to
several million dollars.
Stock in the company was left to the following
persons:

William Peter, Jr.,          ----105 shares;
August Peter,                  ----103 shares;
Anna Jenne,                    ----103 shares;
Amanda Ebling,             ----103 shares;
William August Peter,  -------5 shares;
William Braunstein,     ------ 5 shares;
Sophie Braunstein,       ------ 6 shares;
Charles Peter,               ----- 64 shares.
Achern in the Grand Duchy of Baden
revolution of 1848-1849
West New York Brewery
Peter (Fausel) Mansion
Carl Meyenberg
George Fausel Brewery
Duer Family
Walther Brewing Company
139 Blum Street
Peter & Hexamer Brewery - 1873
Peter & Brock Brewery
Waldschloss
Moravian Brothers at Koenigsfeld
Gallia
Hexamer Riding Academies
seven story building
Cincinnati
E. Richter Brewing Company
main brew house
Achern in the Grand Duchy of Baden
Witeveld
Max Eglau
Bernheimer &  Schwartz,  Staten Island Brewing Co.
Stock Company
Peter Street
Castle Garden 1850
Jenny Lind
David Jones Ale Brewery
Wm Peter Brewery
Holy Communion
Castle Garden
Spring Street at Kossuth Street - 1900
Flower Hill Cemetery
Trade Names for the brewery at Peter Street
between Hudson & Park Aves, Union City, NJ:

William Peter, Palisade Brewery (Hudson
Avenue & Weehawken Street) 1859-1889

William Peter Brewing Co. 1889-1920

Brewery operations shut down by National
Prohibition in 1920

Issued U-Permit No. NJ-U-329 allowing the
resumption of brewing operations 1933

The William Peter Brewing Corp.
(Readdressed to 651/653 Hudson Avenue)
1933-1940

The William Peter Brewing Corp.
(Readdressed to 3315/3317 Hudson Avenue)
1940-1949

George Ehret Brewery, Inc. (Readdressed to
Peter Street between Hudson & Park Aves)
1949-1950

Closed in 1950
1859 Beer  1933 - 1936
Peter Brau Beer  1933 - 1948
Peter Porter  1933 - 1948
Prarie Schooner Beer  1934 - 1936
India Ale  1934 - 1938
Peter India Ale  1934 - 1938
Sparkling Ale  1934 - 1938
Peter Ale  1941 - 1948
Peter Beer  1941 - 1948
Peter Brew Beer  1941 - 1948
Peter Half & Half  1943 - 1947
Peter Bock  1943 - 1947

Palisade Beer  1933 - 1940
George Ehret's
Hell Gate Brewery
The Six Point
Brewer's Star
The William Peter
Brewing Corp Logo